Mara Mentor is an initiative of Mara Foundation, Mara Group's social enterprise established in 2009 by Ashish J. Thakkar, Founder of Mara Group. Mara Mentor is an online platform and mobile application that enables ambitious entrepreneurs to connect with peers and business leaders. It empowers entrepreneurs to build their businesses into agents of job creation and economic advancement. It inspires, thereby facilitating a collaborative approach to business start-up and growth.

The initiative encourages idea and knowledge sharing among the most promising young entrepreneurs, inspiring a collaborative approach to business start-up and growth. Mara Mentor has been created to empower youth and women in their business endeavours, recognising that they are the driving force behind global growth and future prosperity. Ambitious entrepreneurs are encouraged to interact on the online community by raising a question, kick-starting a discussion and reaching out for personalised advice. Mentees can use the platform to showcase their business ideas and reach out to like-minded individuals to identify new business opportunities.

Mara Mentor can be accessed via a web based platform and also mobile applications available on iPhone and Android.